Employee Packages: A Step Forward for Company Culture and Brand Satisfaction

Productivity Kit - Clove and Twine

a look at environment

This question is not a new one: how, even under typical circumstances, can companies provide their employees with a culture where they are able to do their best work? What kinds of things can they do to foster motivation and encourage engagement? Environment is invariably affected by the policies and practices of the company as a whole, and thus it is important to introduce new ones or cement existing strategies to establish employee appreciation. These tokens or rewards for work well done are tools a company can use to recognize and lift up employees, bridging the gap between a functional workplace and somewhere people actively want to work upwards and achieve more.

The Champagne Toast- by Palisades Canyon

employee packages —> increased engagement?

Employee packages are an excellent solution in this case. Unlike gift baskets which are typically sent as a congratulatory gesture immediately after hire and then never again, employee packages and other kinds of benefits and gifts are given in response to work completed through an employee’s career; a step forward in the path of a good business relationship. They represent an effort on the part of the company’s brand to thank and recognize its members for their contributions.

Cabin Kit - Clove and Twine

These packages could take the form of baskets or company products in conjunction with national holidays or seasons, like coffee mugs distributed out for National Coffee Day, or perhaps a notebook on the third Thursday of May for National Notebook Day. When possible, they could be sent to individual employees more personally, marking milestone events like birthdays or anniversaries. This uniquely identifies workers as individuals, making them feel seen and appreciated in the professional context.

Employee packages don’t have to be entirely unrelated to the job either; they are a chance to appreciate work done, either as part of a general thank you or for something more specific, like the completion of a lengthy or important project. They could even be gratitude for having stayed with the company for a number of years, marking a professional achievement. Any merchandise extended to employees in this regard is a reflection of how they are valued for the work they do, and thus should be catered towards people with thanks for that service in mind.

Glamour Kit - Clove and Twine

the positivity of brand extension

It acts like an extension of the brand and a representation of company culture; rewards like this are an investment in employees’ satisfaction, and thus more generally are a positive impact on the company as a whole. Brand engagement is reinforced from the inside out while the work environment benefits from fostering a more uniform sense of employee identity. This is a positive feedback loop, where employees are happier, and thus more motivated both in the office and to represent the company name outside of it. Logos are worn proudly when there is something worth advertising behind them.

Depending on the size and scale of the organization, this idea might even open the possibility of employee packages and benefits being something that branches out into the community. Sponsored gift cards or partnerships with other local businesses might provide fun and interesting options. For example, this could look like a night of drinks with company branded glasses. The benefit is twofold, boosting employee morale and engagement, as well as providing a link to the larger community surrounding.

Moscow Mule Happy Hour Kit - by Palisades Canyon

Overall, measures like employee packages feed into the relationship between employer and employee. Positions are seen as more valuable because they are treated as if they are, with due recognition going to the people who have earned it. Appropriate rewards and incentives then help to reduce turnover and strengthen loyalty to the organization, increasing retention as time goes on.

Rustic Kit - Clove and Twine

For more ideas and recommendations on contributing to employee satisfaction and impressions on your company’s brand, check out our website and contact the Amplifi team to let us know how we can help you extend your brand and increase engagement.

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Written by Hannah Voteur for Amplifi.