Brand image only impacts potential clients when they can see it. In addition to an excellent product and an efficient business model, your company needs to be visible out in the market in order to gain traction. Traditional poster signs might be the advertising standard, but they lack the interaction and dynamic opportunity available through the use of digital signage. Broadcasting new initiatives through digital signage is an exciting and interesting way to get your message to consumers, allowing you to keep the information displayed in your lobby or office space action filled and up-to-date. Slideshows with infographics, animations or short video clips don’t take up permanent space on your walls, and instead can cycle through without remaining stagnant on one prioritized item, a technique utilized at both The Element Group and Amplifi.

Digital signage combines the best of traditional paper pamphlets, with the opportunity for more interaction and engagement thanks to the constantly evolving electronic medium. Where posters and printed written materials can only offer information, interactive digital signage can also collect it, creating invaluable data points every time consumers use the interface. This data tells companies where, when and how they seek out information, which better informs marketing strategies going forward. By formulating this clearer view of customers and what particular points interest them, links and relevant materials can be better positioned in their view. Easy to update, the digital pamphlet also removes the need to reprint after minor edits.

One of the biggest benefits of digital signage is the opportunity for gamification, a technique where interaction is facilitated through quizzes or game-like activities like memory exercises and scratch-offs, on digital touch screens. Digital gamification draws people in to create casual but instructive exchanges. These could include trivia quizzes, which showcase particularly impressive statistics or achievements within the company, or feature multiple choice games advertising any new or upcoming services. Luckily, digital elements make this kind of interaction easy to implement in your office space, requiring little to no computer background to install and get them running.

These interactions, whether formatted through games or clicked-on blurb descriptions, are also an excellent pathway into social media and email campaigns. Digital screens have the possibility of connecting to available WiFi, allowing you to log into accounts and stream interactive content from Instagram, Twitter and Facebook. Utilizing social media feeds prolong client engagement beyond when they’ve left your office, either by collecting emails and automatically adding potential clients to mailing lists, or by making it easier for them to link themselves to your social media profiles.

Another way to increase online traffic is through QR codes embedded into the graphics displayed on the digital, placed on water bottles and other promotional items, or handed out on stickers on coasters. During the pandemic, QR codes became instrumental to the service industry and advertisement platforms as the provided and easy, creative, versatile, and no-contact method of getting information to a wide variety of people. Easily read by an i-phone camera, these QR links can be as creative as you want and easily push potential customers and employees alike to social media, website pages, blog posts, articles or even exclusive promotions or contact information. QR codes make these online connections incredibly easy, requiring just a single step to bring clients to your brand; they don’t have to type out long links, or wait until they get home to their computer.

QR codes like this are incredibly versatile, and can even be incorporated into other merchandise or branding like water-resistant water bottle stickers. With stylization incorporating them into brand logos or printing them into company color schemes, they can market the brand image and provide discreet, portable links to websites or onboarding pages. Since they follow employees and customers on their water bottles wherever they go, they mimic the benefits of digital signage by remotely connecting them to a business’s online presence.

Promoting fruitful, long term interactions between customers and companies requires smart, precise tools. Making use of touch screens in office layouts lets companies create those interactions and fine tune them the more they are used. With dynamic graphics, gamified touch programs, and QR links that can be applied to a variety of different verticals, digital signage makes advertising literally tangible. To learn more, contact the team at Amplifi or check out our website. We would be happy to discuss this and other marketing options for you and your company.

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Written by Hannah Voteur for Amplifi.

Multichannel Exposures: Creating Impressions in a Digital World