How Companies Can Promote Themselves With Rocketbook: A New Kind of Reusable, Digital Notebook

Many of us have heard the phrase, “quality over quantity” time and again; and yet, what if it was applied to something that often goes unnoticed in the workplace? We see it everywhere: the index cards with scribbled notes, the half-filled notebooks cluttering the shelves, and the sticky notes with little reminders written on them. What if there was a better way to take notes?

Rocketbook is the brainchild of a man named Joe Lemay, who started out with the express desire of designing a reusable notebook for a new, changing world: to take the old-school feel of writing down notes with pen and paper, and reinvent this process with a fun, modern twist.

Through its innovative notebooks, Rocketbook has created a product that delivers ultimate convenience for the traditional note-taker. With its aesthetically pleasing design, the environmentally friendly materials, and technologically savvy features, companies can emulate the innovative thinking of Rocketbook, and utilize the product to promote their business and brand identity in a unique and exciting way.

the product

What is a well-designed notebook or planner without a fun cover? Rocketbook is customizable, offering colors such as “atomic red”, “terrestrial green,” and “lunar winter.” Sense a theme?

Their brand embraces a futuristic, outer-space twist: this is obvious not only in their product name and design, but on their website and blog. Other features of the notebook are the two different paper types: dot grid and lined, and the two different sizes: letter size (8.5 in by 11 in. 32 pg) and the executive size (6 in by 8.8 in. 36 pg).

There are also fewer pages in the typical Rocketbook than the average notebook since they are reusable! Once the pages have been filled with the Pilot FriXion pen, they can be uploaded to the app, transferred to online storage, wiped off with a microfiber cloth, and reused. This ensures that each customer is really getting a quality product with great value.

In each Rocketbook, there is a guide on every page of the notebook, with little icons or symbols. Once a phone scans the page, the icons ensure that the notes are automatically sorted into the correct folder on Google Drive, One Drive, or whatever location the user wants. This optimizes organization, and ensures that the notes will never get lost in the shuffle. With these features, all notes get transmitted into Google Drive or another location faster than the speed of light. Also, Rocketbooks are convenient because they reduce the amount of clutter around the office. Old notes can be wiped away so that the notebook itself always feels new and fresh, eliminating the need to buy new notebooks. With the rise of the digital age, smart notebooks like Rocketbook are keeping the pen and paper approach alive and better than ever.

Most of the Rocketbooks are designed like a typical spiral bound notebook, which is great for students, entrepreneurs, authors, secretaries, and anyone who takes a lot of notes. The various features provided by Rocketbook are easily customizable and can be utilized by companies that are looking to promote their business.

the materials

Digital notebooks like Rocketbook are a great choice because of their environmentally friendly benefits. According to the RocketBook “about us” page, the average person will waste a whole tree in their lifetime through notebook use alone since a tree produces around 100 1-subject notebooks.

One major step that a person can do to help the environment is to cut down on their notebook use through the purchase of a digital notebook. One downside of the Rocketbook is that it needs a special pen, the Pilot FriXion pen, to write on its pages. Once the pen is used, it must be disposed of and replaced. This could potentially create a lot of plastic waste.

However, almost every part of the notebook itself is recyclable: the pages, cover, and spiral are BPA free and made through sustainable plastics like PVC plastic and HDPE plastic, which are known for their durability. A Rocketbook customer can feel good about their purchase since they will be helping the planet and buying a notebook that could last for years.

the takeaway

As a result of all the different components mentioned, the bottom line is that companies can use Rocketbook in order to showcase and promote their own brand identities.

●      First, the creative design of the notebooks can help companies uniquely showcase their brand, allowing them stand out from competitors.

●      Second, it is important that companies promote themselves with products that have a strong “why” behind them. Products, like Rocketbook, that are created with concern for the environment can complement the company that uses them.

●      Third, if a company has a Rocketbook with their logo on it, customers will automatically associate the company with the convenience and efficiency that they experience when using the notebook.

Rather than taking one small step for mankind, Rocketbook has made leaps and bounds in the future of note-taking for writers everywhere. And businesses can utilize up-and-coming products like Rocketbook to market themselves as a company with fresh ideas and a foundation that places quality over quantity.

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Written by Michelle Fecteau for Amplifi.